Self Assignment

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Why do you shoot personal work?

We Are The Rhoads: Because we can’t imagine NOT shooting personal work… All of the work we create (paid or not) is deeply personal to us. We shoot personal work not because we have to, but because we need to. It helps us stay closely connected to why we create imagery and how we want to evolve and explore as artists. When you aren’t getting paid to do something you are truly shooting it purely for the love of it. Shooting for ourselves helps us stay on our own creative pulses, it helps us refine our visual signature and also document our lives as they unfold. It’s absolutely crucial to our creative process to shoot personal work on a regular if not daily basis.